QuestRQ unifies global reputation tracking and benchmarks with The Harris Poll expertise to help leaders build trust with their stakeholders.
QuestRQ draws on decades of Harris Poll tracking intelligence, with proven baselines, deep analytics, and metrics you can defend in the boardroom
Track where it matters, then pressure-test your next moves with expert Harris Poll consultants
Align Comms, Brand, and Insights around shared metrics that show how reputation unlocks brand value.
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Move beyond the score. Harness 30 years of Harris Poll intelligence to unify your C-suite, predict market trends, and secure your brand's staying power.
Get ahead with always-on intelligence and head-to-head competitor tracking that pinpoints the precise drivers of your reputation. QuestRQ allows you to connect every action and campaign directly to reputation impact, proving the strategic value of your communications in the boardroom.
QuestRQ is the evolution of the renowned Harris Poll Reputation Quotient (RQ), transforming a three-decade industry barometer into a real-time intelligence engine. Our metrics are built on a trusted foundation and are proven to correlate with critical business outcomes, giving you a single, defensible source of truth to guide your strategy.
Silos between Brand, Comms, and Marketing create risk and inefficiency. QuestRQ breaks them down. For the first time, integrate your corporate reputation and brand health data on a single, intuitive platform. Align the entire C-suite around one source of truth and use predictive metrics like Cultural Relevance to get a holistic, forward-looking view of your brand’s staying power.
Don't just understand the general market; command your market. Our robust segmentation allows you to filter by extensive demographic, psychographic, and stakeholder groups to create custom audience views. Identify reputation risks and opportunities with specific audiences before they can impact share price, and confidently double down on the actions that build unbreakable trust with those who matter most.
Powerful data is only as good as the insights you draw from it. Our world-class reputation experts partner with you, translating the data into a clear narrative and a confident path forward. Move with confidence by augmenting the QuestRQ platform with a full suite of Harris Poll advisory services—from thought leadership and investor sentiment to crisis management and message testing.
Manage your brand’s reputation with confidence across 24 key markets and counting. QuestRQ provides the global scale you need with the local nuance you require. Pinpoint where you’re winning against competitors and identify your most valuable opportunities for international growth, all from a single platform.
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How QuestRQ helps keep you culturally relevant and winning the next quarter
Expanding into a new market? Gauging local sentiment around new changes? QuestRQ allows you to drill into audience specific data, with consistent methods and coverage across 24 markets. Our team can support with targeted analysis to help understand the nuances you need to report to leadership.
Launching a new campaign or product? See whether the launch had an impact on your brand momentum or if it drove cultural relevance. Create custom views for the brand and reputation metrics that matter most and save them to Report Builder for easy access next time.
Trust, Ethics, Culture, Vision, Quality, and Relevance – into a single 0-100 score, the QRQ®. QuestRQ reputation metrics are grounded in proven business outcomes, deep analytics and defendable in the boardroom.
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The Harris Poll legacy, research methodology
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30 years of Corporate Reputation excellence
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Expert advisory and solutions to help you move from metric to solution
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See how your corporate reputation score stacks up against competitors. Schedule time with our team to get a demo of QuestRQ and how always-on reputation and brand tracking can help your organization stay relevant.
Talk with our team.
In our customers’ words: real results that move brands forward.
